Work
Selected work, anonymized.
Healthcare, biotech, and health-brand engagements. No client names. Outcomes are described in kind. We do not publish a figure that has not been cleared for the page.
Case 1US wellness brand, direct to consumer
- The brief
- A wellness brand selling direct to the customer. The product science was real, and so were the questions. Buyers wanted the formula explained before they would order, and the answers depended on who replied.
- What we did
- A growth program across paid media and the site, plus an AI assistant trained on the product science, the documentation, and the brand's approved voice. The assistant answers in that language and carries a person who is ready through to the order.
- The result
- Questions that used to stall the purchase are answered in the brand's own language, and that conversation is what turns a ready buyer into an order. The ad, the page, and the reply now say the same thing.
Case 2Eye-care clinic
- The brief
- A clinic that needed a steadier path for new patients, and acquisition that could describe the care without promising an outcome the clinic does not make.
- What we did
- Patient acquisition on Meta and Google. Creative, landing paths, and the handoff into a request to book, written to the services the clinic actually provides.
- The result
- Patient acquisition runs as one program across Meta and Google. People who enquire have already seen the care the clinic provides, and the path ends in a request to book a consult.
Case 3Medical-device manufacturer
- The brief
- A device company whose range was hard to see, and whose products needed to be shown in use before a sales conversation could start in the right place.
- What we did
- A catalogue of the range, and product films that show each device as it is used, in language the manufacturer can stand behind.
- The result
- The catalogue makes the range readable, and the films carry the first explanation of the device. A sales conversation starts from that material.
Communications engagements, written the same way, sit on the homepage case notes. The AI build there is the one described as running on Net Entropy Score. The notes on this page do not make that claim.
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